From some appearances encountered in the development of the industry, discovering the laws of economic development, finding opportunities suitable for one's own brand from the laws of development, and using scientific mindsets and scientific methods to make scientific decisions are new requirements for Chinese clothing brands.

Market

"Clothing industry": With the "V" reversal of the Chinese economy, has the worst time of the Chinese clothing industry passed? 　　Jiang Hengjie: I have already mentioned this issue in the New Year's speech of the first issue of the "garment industry" this year. The turbulent financial crisis has greatly reduced the consumer confidence index of China and foreign countries, especially Europe and the United States, and it has had a profound impact on my country's consumer market. I think that with the “V” reversal of China’s economy, China’s apparel industry is showing signs of picking up. The current industry is not bad anymore, but it will not be easy to return to 2008 levels in the short term thing.

"Clothing industry": The recovery of China's clothing industry has a lot to do with domestic demand. What new highlights will China's clothing industry need in 2010?

Jiang Hengjie: The domestic market will usher in a period of stable growth.

In fact, in recent years, the Chinese people's consumption concept has begun to change a lot, especially after the state has made great efforts to improve people's living conditions in all directions, the state is currently considering the improvement and improvement of the social security system. I believe that after several years of hard work, the basic level of people's living standards will continue to improve, housing will also be better improved, and there will be new market space for Chinese consumption.

Which direction will these growing markets realize better?

As the saying goes, people take food as the first priority. After the problem of food and clothing has long been resolved, China now advocates a healthy diet, the dietary standards will be further improved, and dietary habits will be more scientific and rational.

The construction of automobiles and road public facilities is a world proposition. It is impossible for any country to solve it completely, but to strengthen management and improve it. Moreover, it is not necessarily affordable to buy a car in the future.

Clothing, food, housing and transportation, with clothing first Clothing is a fashion note that jumps forever. It belongs to the spiritual consumption of the cultural field, and there will be a lot of space to be tapped. After the financial crisis, we should stand higher and look further. We must see the consumption potential of 1.3 billion people in the next five years or even ten years. This is a problem of consumption trends and a problem of consumption structure. The market space is huge.

In fact, the most fundamental reason for China's 30 years of rapid development has been the market drive. In the future market process, we must pay more attention to the market and conduct a comprehensive and in-depth study of the domestic and international markets.

"Clothing industry": There was a certain decline in exports in 2009. What does this indicate? What will be the trend of exports in the future? Does the export market also have a problem of effective supply?

Jiang Hengjie: Exports in 2009 decreased by about 12% compared to 2008. We need to look rationally at the problem of decline. Although the number of exports is declining and the amount of foreign exchange earned from exports is also declining, the rate of decline in volume is greater than the rate of decline in value. Has risen. From this we also saw hope, there is still much room for value enhancement, and there is still much room for adjustment in the structure of our export products.　　 Among them, not only the problem of effective supply, but also China's analysis of the international market, the most important thing is that quantitative expansion has come to an end. After China completes its quantitative expansion, can it really shift to quality, efficiency, and value enhancement, which will fundamentally determine the future trend. value

"Clothing industry": After the Spring Festival, the shortage of migrant workers in various places is intensifying. How should enterprises respond?

Jiang Hengjie: The shortage of migrant workers is a reality. This is related to the entire country’s labor system, distribution system and other policies, which also reflect some laws of economic development.　　With the development of my country's economy for 30 years, subversive changes have taken place in the determination of the value of migrant workers themselves and the value of labor. The values ​​of the new generation of laborers are completely different from their parents. They are eager to enter the city and become "new urbanites". Therefore, solving this problem involves system issues such as the household registration system and the social welfare security framework.

For Chinese apparel companies, it is necessary to look at the essence through phenomena. In my opinion, if the shortage of migrant workers that frequently appeared in developed regions a few years ago continues to intensify, many companies may be unsustainable. This requires industrial gradient transfer, or industrial structure adjustment and value innovation.

Obviously, if you skip the latter, you simply implement industrial transfer, continue processing, and do not upgrade the brand. The industrial chain is still at the low end. As a result, you can only adjust the cost structure, and you cannot fundamentally achieve value breakthrough.

I think that apart from some enterprises that can be transferred, the other part can continue to stick to the east and fully realize value innovation. Enterprises in many countries and regions, such as Hong Kong, Japan, and South Korea, have gone through this process, thereby realizing industrial transformation. These countries and regions were once the world's processing plants, but with rising costs, they have successively achieved brand upgrades and product processing transfers.

As a world processing base, China is still far from these countries and regions in terms of industrial connotation and quality. We have to spend five to ten years to catch up and make full use of the differences between the east and the west of China to enhance China's competitiveness.

Therefore, when we study "Guiding Opinions on the Development of China's Apparel Power Development Program", we particularly emphasize technology and brand, and the core is to realize value innovation through adjustment.

I want to emphasize that starting from value is no longer a slogan, but an action. There should be a clear road map.

"Clothing industry": Value innovation has become a consensus, and the theoretical framework of value innovation has gradually improved, and 2010 is the last year of the "Eleventh Five-Year Plan" and the year of determining the "Twelfth Five-Year Plan". A year of ten years of development, in this year, how should all kinds of enterprises cut in value innovation? 　　Jiang Hengjie: What started in 2010 is the starting line for creating a strong clothing nation, and also a new challenge. We can only make a difference if we get to know it early, study it early, and take measures early. If, as usual, we are insensitive to external changes and lack the initiative, we will certainly bring disaster to the industry.

Therefore, in this critical year, we must first cut in from the mind, be conscious and discover opportunities, and then be courageous, and make scientific and decisive decisions on this basis. In a sense, Chinese entrepreneurs do not lack money or courage, but the key is to tap wisdom. Right now, the Chinese apparel industry needs entrepreneurs who are aware of the most.

In the past, it was possible to rely on courage and vacancy, but now you must rely on wisdom: from some appearances encountered in the development of the industry, you can find economic development laws, find opportunities for your own brand from the development laws, and use scientific mentality and scientific methods to make scientific decisions. This includes corporate positioning, brand culture, product style shaping, etc., and conveys brand culture to consumers through products, channels, services, etc. and condenses into their own consumer groups.

I believe that the true core value of an enterprise lies in: a product with a dominant style, a channel network with self-control, and the attractiveness and reputation of a strong brand. This is a cultural issue, a design issue, a brand core competitiveness issue, a style establishment, recognition and acceptance, and even consumer premium purchase and loyalty issues.

China's clothing industry is a cultural industry, but also a smart industry. Only wisdom can make great progress. In this critical moment in 2010, Chinese companies must carefully clarify their thinking and operate steadily in order to lay a good foundation for the realization of the dream of becoming a powerful country in 2020. Low-carbon economy

"Clothing Industry": After the Copenhagen Conference, the low-carbon economy has become an important issue, what preparations should Chinese clothing companies make? 　　Jiang Hengjie: The low-carbon economy will become a hot spot, especially after the Copenhagen Conference, we must take positive actions Study this question.

We used to say that the population is large and the land is vast. Looking back now, it is inevitable that there will be more consumption by more people. At present, the fiber can no longer keep up. China has become an importer from a cotton exporting country, and its chemical fiber output has been large.

A lot of endless consumption, without paying attention to the circular economy, is this a new proposition? Chemical fiber can be recycled, for example, after recycling Coke bottles, after special treatment, recycled to the textile and apparel industry chain, is this a new proposition? Animal fiber How to recycle and recycle the clothing blended with plant fiber? How to use a lot of water and electricity resources, how to avoid a lot of carbon emissions, how to form an environmentally friendly development? All these issues require us to have a sense of advancement and to be responsible to the earth. To understand from a high level, we need to respond to the pattern of the global village.